Subscription prices for Blake have been raised considerably, as you will have no doubt noticed. The following explanation and apology was mailed with this year’s bills:
With your annual bill for another year’s subscription to Blake, we would like to offer an apology for contributing to the increases in your cost of living.
You will notice that the price of a subscription has increased to $10 for individuals, $12 for institutions. We hope you havealso noticed that the number of pages in an average issue of Blake has increased proportionately during the past year. Our issues have been running about 80 pages. When we were the Blake Newsletter issues averaged 24-44 pages. We hope you have also noticed that Blake gets a lot of text on a single page, much more than the average 6 × 9 scholarly journal that prints 1 column per page. And finally, we don’t think you could have missed the illustrations, which are very expensive to print, but which we think make Blake especially useful to you as a scholar.
We would also like to assure you that we take every economy to keep the cost of our issues as low as possible. All the layout and pasteup of our journal is done by unpaid volunteer editorial assistants, for example. That is extremely unusual for a scholarly journal, if not unique. If that work were turned over to professionals, the cost of Blake would soar.
And, despite the economies, despite the increase in your subscription price, the cost of Blake is still heavily subsidized by the University of New Mexico. The subsidy has, in fact, just been increased.
Finally, we hope that you will take a moment to consider that the fat issues of Blake are costing you only about $2.50 each—even at the $10 per year price.
Thank you in advance for your patience. Yours truly, The Editors.